Creative DSM Marketing Blog

Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!

3 Mistakes to Avoid on your Google My Business Profile
April Rohlfing April Rohlfing

3 Mistakes to Avoid on your Google My Business Profile

Looking to build more trust to your clients and growing your online brand presence? Google My Business is a must when it comes to boosting your SEO, and credibility. More than growing your profile, the effort dedicated to avoiding common mistakes can help you attract more of the traffic you are looking for.

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Top Advertising Platforms in 2023
Abbey Van Wyngarden Abbey Van Wyngarden

Top Advertising Platforms in 2023

As we ring in the new year, let’s talk a little bit about advertising and where its hotspots will be this 2023! Social media advertising continues to grow in size and become increasingly popular, so knowing where your business should be putting content out on will be highly valuable!

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How Staff Augmentation Can Improve Productivity
Alicia Winterboer Alicia Winterboer

How Staff Augmentation Can Improve Productivity

Staff augmentation is a way to use an outside staff to help with the needs of your business. If your marketing efforts are becoming too overwhelming, you may consider trusting an outside agency. There are many benefits to this, the most important of which is to increase productivity. If you want to learn more about how staff augmentation can help your business, keep reading!

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How to Create a LinkedIn Company Page
Alicia Winterboer Alicia Winterboer

How to Create a LinkedIn Company Page

Having a company page on LinkedIn can be a great tool to reach your target audience and engage current consumers. If you don’t already have one, we’d say it’s a must for lead generation, recruitment, and publicity. Keep reading to learn about how to create a LinkedIn company page.

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5 Photography Tips for NOT BORING Headshots
Abbey Van Wyngarden Abbey Van Wyngarden

5 Photography Tips for NOT BORING Headshots

Headshots are kind of inevitable when it comes to working in the real-world–you’ll most likely have to take one at some point in your life. If you are a new or current photographer, here are some tips to spice up headshots and make them stand out more!

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5 Effective Calls to Action in Your Marketing
Alicia Winterboer Alicia Winterboer

5 Effective Calls to Action in Your Marketing

A call to action is an important part of marketing that helps to turn potential customers into paying customers. It helps get website viewers to do a desired action. This short piece of content on your website can be very impactful in your business. Keep reading to learn more about 5 effective calls to action in your marketing.

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6 Mistakes in Inbound Marketing
Abbey Van Wyngarden Abbey Van Wyngarden

6 Mistakes in Inbound Marketing

If you’ve never heard of inbound marketing, then keep reading! Inbound marketing is a method that attracts new, current, or potential customers through creative content and experiences centered towards them. This type of marketing forms connections customers are searching for and helps solve their problems over time!

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3 Mistakes in Your B2B Marketing Strategy
Alicia Winterboer Alicia Winterboer

3 Mistakes in Your B2B Marketing Strategy

If your B2B marketing strategy needs some improvement, you need to analyze what you’ve been doing and the possible mistakes you have been making. When marketing for B2B, you need to minimize mistakes if you want your business to have a competitive advantage. Keep reading to learn more about 3 mistakes in your B2B marketing strategy.

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4 Steps to Start a Google Ads Campaign
Abbey Van Wyngarden Abbey Van Wyngarden

4 Steps to Start a Google Ads Campaign

Google Ads has been around since the year 2000 and only continues to grow in capabilities and size. Google Ads has the ability to specifically target your ideal audience, control the allotted costs you want to put into an ad or campaign and can even measure the success you may see with the ads. Continue reading to learn four simple steps to starting your own Google Ads campaign!

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4 Steps to Take on Your LinkedIn Business Account
Abbey Van Wyngarden Abbey Van Wyngarden

4 Steps to Take on Your LinkedIn Business Account

LinkedIn continues to grow in popularity each year and we’re here to help you find the right steps to take with your business account! LinkedIn is a highly popular and effective way for your business to connect with surrounding businesses, competitors and those interested in your business. By building your professional network, you can grow in size in many different ways. Keep reading to learn more about the importance of LinkedIn and the steps you should be taking for your LinkedIn business account!

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How to Rank in Local Searches in 2023
Alicia Winterboer Alicia Winterboer

How to Rank in Local Searches in 2023

Around 46% of all Google searches are looking for local information. This statistic shows why local search is such a powerful tool for businesses. If you don’t focus on optimizing your business for local search, you could potentially miss out on customers that want to shop in your area. Keep reading to learn more about how to rank in local searches in 2023.

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Using Facebook Ads For Your Business
Abbey Van Wyngarden Abbey Van Wyngarden

Using Facebook Ads For Your Business

Facebook is one of the top platforms that any company should be advertising on. Facebook advertising benefits consist of effective ways to drive traffic from active users, the ability to customize ads to your liking and being easy to set up and deliver fast results. Keep reading to learn more about the importance of Facebook ads and how to optimize them to their fullest potential!

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4 Steps to Creating Your Marketing Mission Statement
Abbey Van Wyngarden Abbey Van Wyngarden

4 Steps to Creating Your Marketing Mission Statement

A marketing mission statement is essential for clarifying what your company hopes to achieve with its content, showing its purpose, who it is intended for and the value it can bring. Keep reading to learn more about how to create your own marketing mission statement for your company!

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What is an Omni-Channel Marketing Approach?
Small Business Marketing Abbey Van Wyngarden Small Business Marketing Abbey Van Wyngarden

What is an Omni-Channel Marketing Approach?

If you are unsure what an Omni-Channel Marketing Approach is, you have found the right place (and chances are, you are already creating this for your brand without even knowing!) Let’s take a deeper look into what all goes into omni-channel marketing and how to make the most of this approach. 

Omni-channel marketing is an approach that refers to in short, the amount in which you exist online on multiple channels and platforms. This approach also works to the benefit of the client or consumer to make sure they have easy access to your business.

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