Using Facebook Ads For Your Business
Facebook is one of the top platforms that any company should be advertising on. Facebook advertising benefits consist of effective ways to drive traffic from active users, the ability to customize ads to your liking and being easy to set up and deliver fast results. Keep reading to learn more about the importance of Facebook ads and how to optimize them to their fullest potential!
Benefits of Facebook Ads
There is an everlasting list of benefits your company could be getting from implementing Facebook ads into your marketing technique. As the platforms is highly advanced and easy to use, below is a list of the following benefits you may want to take advantage of:
Highly customizable ads and audiences
Budget-friendly platform
Custom call-to-actions
Easy to track and measure ads
Help grow your audience
Retarget for potential customers
As listed above, there are many benefits that can come out of using Facebook for ad spend and as you keep reading, you will learn more about different ways to optimize those Facebook ads.
1. Build a Facebook Ads Funnel
With creating an ad funnel, your company will be able to continue introducing new people and audiences to your business, get them interested in the products you may sell or offer and eventually make a sale to them!
Not only can ad funnels expand your target audience, but it can also help keep your expenses in check. Campaigns with lower-funnel objectives like sales and conversions tend to be much more costly to run over time. If you can’t expand or interest your audience first, you may be spending much more money than anticipated.
Here is an overview of the Facebook advertising funnel:
Awareness: Introduce your business using the Brand Awareness or Reach campaign objective when creating your ad
Consideration: Create interest using Traffic, Engagement, App Installs, Video Views, Messages, or Lead Generation objectives
Conversion: Lastly, make sales using Conversions, Catalog Sales, or Store Traffic objectives
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2. Use Some Existing Content
Not every new ad campaign created on Facebook has to feature brand new content produced by your company–sometimes it’s good to tie in and repurpose existing organic content.
When creating visual content or messages for your audience, you may have a good idea as to what they may like, but you can’t always predict that. To save time and money, take time to consider using a creative visual or message that already worked in the past. When creating a new Facebook ad, all you need to do is click on Use Existing Post and repurpose the existing content necessary!
3. Implement Facebook’s Dynamic Features
Although you may have your ideal audience figured out, such as their interests, demographics and online behaviors, they may react differently to various ads. No matter how much time and effort is put into creating an ad, it is impossible to create one that works the same for your whole target audience.
When messing around with Facebook's dynamic feature, you will have the ability to upload multiple versions of ad elements like images, videos, headlines, descriptions and primary text. The platform will then automatically show the ads with the features most likely to drive the results your company wants.