How to Optimize SEO For Your Nonprofit Organization’s Website

Small Business Marketing
Written By Abbey Van Wyngarden

Many large and small businesses are incorporating SEO into their workspace and on their company websites. SEO is highly important because it allows your website to become more visible, leading to more traffic to your website. Keep reading to learn more about how to fully utilize SEO for your nonprofit’s website!

Why is SEO important for your website?

SEO stands for search engine optimization and it essentially improves the overall quantity and quality of your website. 

SEO is valuable for your website in many ways. Not only does it help develop and build your brand, it can generate more traffic and opportunities to your website and company. It can also build your credibility, which is highly important for nonprofit organizations. When nonprofit websites seem sketchy or not reliable, implementing SEO can improve the trust between your organization and the people you are looking to reach.

Now let’s get into some ways to optimize SEO for your nonprofit’s website!

1. Keyword Research Should Drive Your Content Strategy

For any business, brand, or organization, creating highly engaging and quality content is important for any marketing strategy. However, ensuring that this amazing content is using the right keywords for SEO will only make it the quality content you are stirring for.

There are many websites, platforms and tools to help you start looking for the right words for your nonprofit organization. All you need to do is take some time out of your day and begin the search to find the most important!

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2. Incorporate Link Building to Grow Awareness 

Link building is about getting other websites to link pages from your own site onto theirs. It may sound a bit confusing or unuseful, but it can lead to your nonprofit’s website ranking higher than other competitors. 

Now, you may be wondering how to get other websites to link yours. Creating new and useful content is the first step. Whether the content is universal or specific to your nonprofit organization and cause, creating engaging and shareable content will get others posting it on their own websites!

3. Establish a User-Friendly Site

Having a website that is hard to navigate is unappealing for new or current visitors. Below is a short list of some changes and implications you can make to your nonprofit organization’s website to enhance user abilities and tie in SEO:

  • Optimize page speed

  • Use thoughtful anchor text

  • Prioritize website design

  • Break up text

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Abbey Van Wyngarden
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