Creative DSM Marketing Blog

Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!

How Creative DSM Increased Local Visitors for HVAC Client While Dropping off Junk Traffic
Case Studies Abbey Van Wyngarden Case Studies Abbey Van Wyngarden

How Creative DSM Increased Local Visitors for HVAC Client While Dropping off Junk Traffic

As a local HVAC business, it's crucial to reach the right customers in your service area. Unfortunately, our client inherited a website with an impressive daily visitor count that was not converting because the traffic was outside their service area, something we wanted to tackle. At Creative DSM, we knew we had to implement a location-focused organic content strategy to bring in more local visitors and eliminate junk and outside traffic.

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Understanding the Instagram Algorithm: A Guide
April Rohlfing April Rohlfing

Understanding the Instagram Algorithm: A Guide

The Instagram algorithm is a complex system that determines what content appears on users' feeds. It works by using a combination of factors, such as the relevance, timeliness, and engagement of posts, to rank them in order of importance.

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How To Increase Your ROI With Digital Analytics
Alicia Winterboer Alicia Winterboer

How To Increase Your ROI With Digital Analytics

Digital analytics can be a helpful tool for any marketer looking to optimize their campaigns and increase their return on investment (ROI). By tracking and analyzing data from your different digital channels, you can gain valuable insights into how users are interacting with your brand and make data-driven decisions to improve your marketing performance. Keep reading to learn some tips on how to increase your ROI with digital analytics.

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Top Marketing Tools to Utilize in 2023
Jan Zabel Jan Zabel

Top Marketing Tools to Utilize in 2023

As we are now a few months into 2023, digital and social marketing tools are becoming more sophisticated and diverse than ever before. In this blog, I’ll be sharing some of the top marketing tools that businesses can leverage to stay ahead of the curve and reach their target audience effectively.

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3 Effective Social Media Marketing Tips
Alicia Winterboer Alicia Winterboer

3 Effective Social Media Marketing Tips

Social media has become an essential tool for businesses of all sizes to connect with their target audience and promote their products or services. With over 4.2 billion active users, social media platforms such as Facebook, Instagram, Twitter, and LinkedIn offer a great opportunity for businesses to reach a vast audience and build their brand. However, it can be challenging to stand out from the crowd. Keep reading to learn some tips for effective social media marketing that can help you increase your brand awareness, engage with your audience, and drive more conversions.

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5 Best Practices for Email Marketing
Alicia Winterboer Alicia Winterboer

5 Best Practices for Email Marketing

Email marketing is a powerful tool for businesses of all sizes to reach their target audience and promote their products or services. However, it won’t be effective to just send out emails and hope for the best. To be successful, you need to follow email marketing best practices that will help you engage your audience and achieve your marketing goals.

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5 Copywriting Swaps to Use in Your Blog Writing
April Rohlfing April Rohlfing

5 Copywriting Swaps to Use in Your Blog Writing

As a digital marketer, I understand the importance of effective copywriting when it comes to creating engaging blog content. Good copy can make or break a blog post, and it's essential to keep your audience engaged from start to finish.

With that in mind, here are some helpful copywriting swaps to make in your blog writing to take your content to the next level:

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Why is it important to track my marketing analytics?
Abbey Van Wyngarden Abbey Van Wyngarden

Why is it important to track my marketing analytics?

Marketing analytics is the practice of measuring, managing, and analyzing the performance of your marketing campaigns. By tracking your marketing analytics, you can gain valuable insights into how your campaigns are performing and make data-driven decisions to improve their effectiveness.

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Why Should I Update My Business Website Frequently?
Abbey Van Wyngarden Abbey Van Wyngarden

Why Should I Update My Business Website Frequently?

As a digital and social marketing expert, I can confidently say that your business website is your online storefront. It is the first thing your potential customers see when they search for your products or services online. It is therefore imperative that you maintain a current and updated website that reflects the values of your business.

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How to Increase Search Engine Optimization (SEO)
Alicia Winterboer Alicia Winterboer

How to Increase Search Engine Optimization (SEO)

Search engine optimization (SEO) is when you optimize your website to rank higher in search engine results pages (SERPs). The higher your website ranks in the search results, the more likely it is that potential customers will find and click on your website. Keep reading to discover some effective ways to increase your website's search engine optimization.

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4 Quick Branding Tips to Apply to Your Socials
Abbey Van Wyngarden Abbey Van Wyngarden

4 Quick Branding Tips to Apply to Your Socials

In today's digital age, social media has become a vital platform for businesses to connect with their audience and build a brand presence. However, with so much noise and competition out there, it's essential to create a strong brand identity that stands out from the crowd. Here are 4 quick branding tips you could apply to your social media channels

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Top 3 Things to Remember About the Instagram Algorithm
April Rohlfing April Rohlfing

Top 3 Things to Remember About the Instagram Algorithm

With so much content being uploaded every day, it can be challenging to get your posts seen by your followers, let alone by people who don't follow you. This is where the Instagram algorithm comes in. Understanding how the algorithm works can help you optimize your posts for maximum visibility and engagement. In this blog post, we will discuss the top three things you need to know about how the Instagram algorithm works.

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What is MDF?
Alicia Winterboer Alicia Winterboer

What is MDF?

Marketing Development Funds (MDF) are funds provided by a company to its channel partners, resellers, distributors, or other intermediaries to support their marketing efforts. These funds are made to help partners promote and sell the company's products or services to drive demand for them in the market. This is one of the most common and traditional types of funding in the market.

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How to Write a Relatable Brand
Alicia Winterboer Alicia Winterboer

How to Write a Relatable Brand

Creating a brand that can relate to your target audience is key for building brand loyalty and driving business success. Having a relatable brand will increase brand loyalty and consumers will lean more towards your business when making a purchase decision. Keep reading to learn more about the steps involved with writing a relatable brand.

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Is Interacting on Your Instagram Business Account Important?
April Rohlfing April Rohlfing

Is Interacting on Your Instagram Business Account Important?

In today's digital age, having a strong presence on social media is crucial for any business. Instagram, in particular, has become an increasingly popular platform for businesses to engage with their audience and promote their brand. However, simply having an Instagram business page is not enough. It is equally important to actively engage and interact with your followers. In this blog, we will explore the importance of interacting on your Instagram business page and why it should be an integral part of your social media strategy.

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Importance of Utilizing Blogs Within Your Website
Abbey Van Wyngarden Abbey Van Wyngarden

Importance of Utilizing Blogs Within Your Website

In today's digital age, having a website is crucial for businesses, individuals, and organizations alike. To attract and engage visitors, it's essential to create high-quality blog posts on a regular basis. Blog posts are an effective way to showcase your expertise, share your ideas and insights, and provide valuable information to your audience!

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Instagram Trends of 2023
Abbey Van Wyngarden Abbey Van Wyngarden

Instagram Trends of 2023

Instagram is one of the top social media platforms of 2023, and for good reason! With over 1 billion active users, it's a platform that offers a unique blend of creativity, community, and commerce. Whether you're a business owner looking to reach new customers, an influencer looking to grow your following, or just someone who loves to share photos and connect with friends, Instagram has something for everyone. 

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How to Implement a Local Search Marketing Strategy
Alicia Winterboer Alicia Winterboer

How to Implement a Local Search Marketing Strategy

Local search marketing is a key aspect of any business’s digital marketing strategy. It refers to the process of optimizing your website and online presence for specific local keywords to appear higher in search engine results pages for searches made by people in your local area. Local search marketing can help businesses reach potential customers in their area and drive more foot traffic to their physical location.

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Why Google Reviews are Important
April Rohlfing April Rohlfing

Why Google Reviews are Important

Google reviews not only help improve a business's online reputation, but they also help increase visibility, build trust, and provide valuable customer insights. So, if you want your business to be a star in the eyes of potential customers, start collecting those shining Google reviews!

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What KPIs Should I Track in Performance Marketing?
Abbey Van Wyngarden Abbey Van Wyngarden

What KPIs Should I Track in Performance Marketing?

If you are unfamiliar with what performance KPIs are, then we’re here to help with that! KPI stands for key performance indicators and these are often looked at by bosses or business leaders to analyze. If you aren’t meeting with your team to discuss personal KPIs, stop what you’re doing and start now!

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