What KPIs Should I Track in Performance Marketing?
If you are unfamiliar with what performance KPIs are, then we’re here to help with that! KPI stands for key performance indicators and these are often looked at by bosses or business leaders to analyze. If you aren’t meeting with your team to discuss personal KPIs, stop what you’re doing and start now!
Website Visitors
Your business website should be one of the most important and valuable pieces of your company. Tracking how many visitors you get to your website for an allotted time can help indicate how many clicks your website got and can help your business determine the next steps in getting people into each stage of the funnel.
By tracking website visitors each month or quarterly, you and your business can set goals and make changes to improve visibility and gain more traction!
Leads
Leads are highly beneficial to track as it can determine more of the opportunities you have the ability to have.
Not only is the number of leads important, but so is the quality of them. Although every business is different, every business needs customers and individuals to thrive and be successful. Always track the number of current, new and potential customers to see your growth throughout the months.
>> Related: Use this link to learn more about social media marketing<<
ROI
ROI, or return on investment, is one of the most tracked KPIs in marketing–so if you don’t already track that, you better start now!
Keeping track of overall ROI can help you and your business keep track of budget spend and needs, determine the efficiency of your marketing, as well as help strategize future plans and goals!
Conversion Rate
Conversion rate tracking can help you see how successful a marketing campaign is, as well as determine your ROI (hence why it’s important to track your ROI!). Conversion rates help you see who has completed what steps in a campaign based on your call to action or what you prompted them to do.
At the end of the day, your conversion rate determines how well your marketing efforts are overall!