How Creative DSM Increased Local Visitors for HVAC Client While Dropping off Junk Traffic
As a local HVAC business, it's crucial to reach the right customers in your service area. Unfortunately, our client inherited a website with an impressive daily visitor count that was not converting because the traffic was outside their service area, something we wanted to tackle. At Creative DSM, we knew we had to implement a location-focused organic content strategy to bring in more local visitors and eliminate junk and outside traffic.
The SEO Results We Found:
The HVAC client's target service area was the surrounding areas of Des Moines, Iowa. However, their website was receiving traffic nationwide about HVAC services. To address this issue, we needed to focus on driving local traffic to the website. In the first two months, we saw a 10% decrease in visitors, because we eliminated traffic from other states. However, by the end of the year, the traffic was up 40%, all focused on local searches.
How We Improved Their Marketing Reach:
To achieve these results, we implemented the following strategies:
Built Location-Specific Landing Pages:
We built location-specific landing pages to target specific areas surrounding Des Moines, Iowa. These pages contained relevant and optimized content that focused on the specific needs and concerns of local customers.
Extended Their Google Business Profile Reach:
We extended our client's Google Business Profile reach by optimizing their profile with relevant information, including service area, contact information, and reviews. We also encouraged satisfied customers to leave positive reviews, which helped boost the profile's visibility in search results.
Plugged in Bing Places:
We plugged in Bing Places, which helped to ensure that the client's business appeared in Bing search results, increasing the chances of being found by potential customers.
Added Schema Markup to the Website:
We added schema markup to the website, which provided search engines with more information about the business, including its location, services, and contact information. This helped search engines understand the context of the website better and improved the client's visibility in local search results.
The Marketing Project Results:
Our strategies paid off in a big way. By the end of the year, the client's website traffic increased by 40%, all focused on local searches. Our location-specific landing pages helped to improve the website's visibility for relevant local searches, while our optimization of their Google Business Profile and implementation of Bing Places improved their visibility in search results.
If you're a local business looking to increase your online visibility and reach the right customers, implementing a location-focused organic content strategy can be incredibly effective. At Creative DSM, we helped our HVAC client increase their local visitors while dropping off junk traffic by building location-specific landing pages, optimizing their Google Business Profile, adding schema markup to the website, and plugging in Bing Places. As a result, the client's website traffic increased by 40%, specific to local searches. If you're ready to take your local business marketing to the next level, book a discovery call or a free website audit with Creative DSM today!