Creative DSM Marketing Blog

Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!

Google Ads vs. Facebook Ads: Understanding the Differences and Benefits
Abbey Van Wyngarden Abbey Van Wyngarden

Google Ads vs. Facebook Ads: Understanding the Differences and Benefits

In the realm of digital marketing, Google Ads and Facebook Ads are two of the most powerful advertising platforms available. Both offer unique advantages that can significantly impact a business’s marketing strategy. However, choosing between them—or deciding how to allocate budget across both—requires an understanding of their differences, strengths, and ideal use cases.

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The Transformative Power of AI in Marketing
Abbey Van Wyngarden Abbey Van Wyngarden

The Transformative Power of AI in Marketing

From data analytics to customer engagement, AI is redefining how brands connect with consumers. The integration of AI into marketing strategies offers unprecedented opportunities for efficiency, personalization, and effectiveness, promising a future where marketing efforts are not only smarter but also more impactful.

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Why Tracking Your Analytics Matters
Abbey Van Wyngarden Abbey Van Wyngarden

Why Tracking Your Analytics Matters

Tracking analytics provides valuable insights into consumer behavior, campaign effectiveness, and overall business performance. Without this data, you're essentially operating blindfolded, unable to gauge the impact of your marketing initiatives or identify areas for improvement.

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The Dynamic Duo of Videography and Photography in Marketing
Abbey Van Wyngarden Abbey Van Wyngarden

The Dynamic Duo of Videography and Photography in Marketing

In a world dominated by scrolls and swipes, the importance of visual storytelling can't be overstated. Incorporating video into your marketing, social media, and website strategies is more than a trend – it's a powerhouse move.

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Elevate Your Brand with Creative DSM's Video Services
Abbey Van Wyngarden Abbey Van Wyngarden

Elevate Your Brand with Creative DSM's Video Services

Creative DSM stands as your trusted partner, offering a suite of video services that not only meet industry standards, but also set new benchmarks for creativity and effectiveness. Elevate your brand, captivate your audience, and leave a lasting impression with Creative DSM's unparalleled video solutions.

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Marketing Strategies in 2024: A Roadmap for Success
Abbey Van Wyngarden Abbey Van Wyngarden

Marketing Strategies in 2024: A Roadmap for Success

As we step into 2024, the world of marketing is witnessing rapid transformations. To ensure your business thrives, it's essential to understand and implement the latest marketing strategies. With Creative DSM, we make it possible to grow your business using our data-driven strategies.

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Unleashing the Power of Micro-Influencers in Modern Marketing
Abbey Van Wyngarden Abbey Van Wyngarden

Unleashing the Power of Micro-Influencers in Modern Marketing

In the dynamic realm of digital marketing, the sway of influencers has become a pivotal force in shaping consumer decisions. While the spotlight often falls on mega-influencers with colossal follower counts, a quieter revolution is taking place with micro-influencers, and it's one that marketers can't afford to ignore.

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Key Considerations for Effective Business Marketing
Abbey Van Wyngarden Abbey Van Wyngarden

Key Considerations for Effective Business Marketing

As businesses strive to make their mark online, certain crucial considerations can significantly impact the success of marketing efforts. Let's delve into the top five most important things to consider when crafting a robust marketing strategy.

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Jumpstarting Your Business Marketing in 2024
Abbey Van Wyngarden Abbey Van Wyngarden

Jumpstarting Your Business Marketing in 2024

In the ever-evolving landscape of digital and social marketing, staying ahead of the curve is essential. In this blog, we'll delve into actionable strategies to jumpstart your business's marketing and make 2024 a year of unprecedented growth.

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Mastering the Art of Social Media Stories: A Blueprint for Instant Audience Engagement
Abbey Van Wyngarden Abbey Van Wyngarden

Mastering the Art of Social Media Stories: A Blueprint for Instant Audience Engagement

In the ever-evolving landscape of social media, the strategic use of ephemeral content, particularly stories, has become a game-changer for brands aiming to capture the attention of their audience in mere seconds. This blog will unravel the importance of utilizing stories on social platforms and offer insights into making them not just engaging but also worthwhile for users.

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The Evolution of Advertising: From Print to Digital Dominance
Abbey Van Wyngarden Abbey Van Wyngarden

The Evolution of Advertising: From Print to Digital Dominance

Throughout the last several decades, print advertising has slowly evolved into the use of digital advertising. Explore this blog as we discuss the history and types of print advertising and why the shift to digital advertising occurred.

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Unlocking Growth: Internal Marketing Strategies vs. Outsourced Marketing
Abbey Van Wyngarden Abbey Van Wyngarden

Unlocking Growth: Internal Marketing Strategies vs. Outsourced Marketing

In the dynamic landscape of business, fostering growth isn't merely about external outreach; it begins within the organization. Internal marketing, often underestimated, plays a pivotal role in shaping a company's success. This blog explores the substantial benefits of internal marketing and why outsourcing to a specialized marketing agency can be a game-changer.

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Unlocking the Power of Google Search: Tips to Rank Higher and Reap the Benefits
Abbey Van Wyngarden Abbey Van Wyngarden

Unlocking the Power of Google Search: Tips to Rank Higher and Reap the Benefits

In today's digital age, where information is just a click away, having a strong online presence is paramount for businesses and individuals alike. Google, as the dominant search engine, plays a pivotal role in this landscape. Ranking higher on Google search results can significantly impact your visibility and success.

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How Creative DSM Increased Local Visitors for HVAC Client While Dropping off Junk Traffic
Case Studies Abbey Van Wyngarden Case Studies Abbey Van Wyngarden

How Creative DSM Increased Local Visitors for HVAC Client While Dropping off Junk Traffic

As a local HVAC business, it's crucial to reach the right customers in your service area. Unfortunately, our client inherited a website with an impressive daily visitor count that was not converting because the traffic was outside their service area, something we wanted to tackle. At Creative DSM, we knew we had to implement a location-focused organic content strategy to bring in more local visitors and eliminate junk and outside traffic.

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