Creative DSM Marketing Blog
Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!
Google Ads vs. Facebook Ads: Understanding the Differences and Benefits
In the realm of digital marketing, Google Ads and Facebook Ads are two of the most powerful advertising platforms available. Both offer unique advantages that can significantly impact a business’s marketing strategy. However, choosing between them—or deciding how to allocate budget across both—requires an understanding of their differences, strengths, and ideal use cases.
Unleashing the Power of Micro-Influencers in Modern Marketing
In the dynamic realm of digital marketing, the sway of influencers has become a pivotal force in shaping consumer decisions. While the spotlight often falls on mega-influencers with colossal follower counts, a quieter revolution is taking place with micro-influencers, and it's one that marketers can't afford to ignore.
How Creative DSM Increased Local Visitors for HVAC Client While Dropping off Junk Traffic
As a local HVAC business, it's crucial to reach the right customers in your service area. Unfortunately, our client inherited a website with an impressive daily visitor count that was not converting because the traffic was outside their service area, something we wanted to tackle. At Creative DSM, we knew we had to implement a location-focused organic content strategy to bring in more local visitors and eliminate junk and outside traffic.