Creative DSM Marketing Blog
Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!

5 Benefits of Marketing Analytics
A businesses’ marketing analytics are very important, and can be used to gain insightful information about the company. By examining the analytics, you will be able to see what keywords are being searched by customers, and tailor your marketing strategies to fit your target audience.

Best of Urbandale: Creative DSM | Digital & Social Marketing
I was trying to find the perfect post for celebrating Creative DSM - Digital & Social Marketing‘s win for Sample Urbandale, A Celebration of Business

7 Reasons Why You Should Create A Content Calendar
Posting on social media can be a struggle for many business owners. It takes time and knowledge to know what to post and when to post it. Often, people don’t think they have enough time to successfully promote their business on social media. With the use of a content calendar this can all be changed.

Creative DSM Spotlight: Genna Cristoforo
Hello, Genna here! I wanted to take the time to really introduce myself and dive deeper into who I am and what I am all about.

How to Easily Create a Killer Pitch
Creating an elevator pitch is essential to being able to communicate what your business does in a short period of time.

8 Details to Include in your New Clients Welcome Packet
Here are 8 must haves to include in every new client welcome packet in order to maintain good communication.

5 Creative Social Media Posts for any Small Business
Running a small business can be a very time consuming task. Here are 5 social creative social media posts so you can get ahead on your online presence.

From Surviving to Thriving | Virtual Leadership Workshop
Is the new normal affecting your productivity? Are you guiding a team that needs more motivation, further clarity and better organization? Are you looking for new sources of capital right here in Iowa? Then you don’t want to miss our 1-Day Virtual workshop led by our team of professional EOS® Implementers.

7 Types of Emails You Can Send to Your Email List
Do you have an email list, but you're not sure what to send to it? Here are 7 different ideas to kick start email marketing for your business.

What is a Brand?
Discover how to create a brand that helps your business become known and respected.

Black Owned Restaurants in Des Moines
We want to share our support for the #BlackLivesMatter movement and have created a list of black-owned restaurants in the Des Moines area. Let’s build up our community and support these businesses!

How to Help Essential Workers in Des Moines
As we are all at home searching for activities to keep ourselves busy during this time, we often forget about all the essential workers spending their days and nights working around the clock in order to make sure we are well taken care of.

5 Things to Boost SEO | That You’ve Been Putting Off
Let’s be honest, SEO is something that confuses a lot of small businesses, and often becomes a backburner item. So, we’re going to discuss 5 things to do today- that you have just been too busy for while working IN your business.

We Love Des Moines and You.
Are you a cheerleader of Des Moines? At Creative DSM, we are too. In effort to ban together to support local Des Moines businesses, and the economic impact of the impending social distancing, we have created a deal to help get support from our local community.

DIY Small Business Email Marketing
Email marketing sometimes gets a bad reputation because of misuse. If you’re building a customer list just to spam them with promotions, you might as well spend those efforts somewhere else. With over 293.6 billion emails sent everyday, how can your small business compete? The answer is personalization and optimization.

How To Incorporate Video In Your Marketing & Sales Strategy
Potential customers are becoming overwhelmingly bombarded with messaging on the daily. This means your marketing strategy needs to keep up and stand out from the messaging that reaches them through emails, social media, online web surfing, commercials, billboards, and printed materials.
The key to success? Make your message fun and effort free through video marketing.

What Are Backlinks & Why Should Business Care?
Search Engine Optimization strategies change with a never ending lightening pace, which requires small businesses to shift focus with every algorithm change. However, backlinks seem to be one piece of the SEO juice that hasn’t changed importance since the very first Google update. So let’s talk about what backlinks are, and why they are important to large and small businesses alike.

#LocalBusinessLove: Inner Circle Co.
We caught up with the ladies from Inner Circle Co. to learn more about their mission to be selfish with your energy, and to build a supportive community in the heart of Des Moines.

The Truth About Social Media Marketing for Small Businesses
If you’re a business owner, you should know by know that social media is an important social proof element within your organization’s marketing strategy. But how important is it? How much time should you be investing in these platforms? And how to do you measure ROI & ROAS? Let’s dig into some basics:

Google Analytics Reports You Should Be Using
Managing a small business website takes more than just creating content and letting it sit. Google Analytics is a free tool that most business owners have some type of peripheral view to, and if you don’t get started today. It’s free.