5 Benefits of Marketing Analytics

Small Business Marketing
Written By Abbey Van Wyngarden

A businesses’ marketing analytics are very important, and can be used to gain insightful information about the company. By examining the analytics, you will be able to see what keywords are being searched by customers, and tailor your marketing strategies to fit your target audience. You also are able to prove to people which marketing strategies are working and which ones need improvement. Here are 5 tips to keep in mind when deciding if you should invest in your marketing analytics.


  1. Become more proactive and effective

Analytics allow the digital marketer to do advanced analysis and identify their most profitable customers and their least profitable customers. Marketing analytics also help improve customer loyalty, and impact their bottom-line. It does this by offering transparency and visibility around cross-channel and individual performance. Also, marketing analytics can help in optimizing channels, content, and different designs.




>> Related: Google Analytics Reports You Should Be Using <<




2. Add Context to the declines and surges in various trends

Marketing analytics like Google Analytics,  help you find out the latest marketing trends with respect to your digital marketing initiatives. By identifying these trends, you can watch them and adjust your plan as needed. By studying the change in keyword frequencies over a period of time you can use this information to identify and predict trends in customer behavior.  




3. Identify Opportunities for Targeting and Advanced Analytics

By allowing digital marketers to determine their target audience they are then able to cater to the different demographics of their audience. Business owners can then create marketing strategies to fit their clients' needs, and help to nudge them towards their different products and services.




4. Marketing Analytics Can Help Optimize Other Business Processes

Not only will marketing analytics help generate better marketing practices and results, but it will also help many different aspects of your business. For example, by monitoring keywords that your customers are searching for, you will learn exactly what products or services customers want and need from your business. By continuously monitoring you will also be able to react quicker to different data, and change to better fit your customers.




>> Keyword Organization Template <<




5. Prove the Marketing You Are Doing is Working

Marketing analytics also backup your different marketing strategies. By viewing them, you are able to prove to your coworkers that a certain strategy is or isn’t working. Since you have the data to back it up you can prove whether or not the strategy is worth pursuing into the future.





These are just a few of the many things marketing analytics are useful for. If you have any questions, or would like to know more about what you can do with your analytics, contact us here at Creative DSM, we would love to help!







Abbey Van Wyngarden