Creative DSM Marketing Blog
Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!
We Are Your Outsourced Marketing Department
As a business working on finding quality candidates, it can be overwhelming. That's why our clients work with us as their dedicated outsourced marketing agency to keep things on track, provide actionable analytics, and ultimately add to the bottom line of their businesses.
To Follow or Not to Follow | Summer Trends
Each year it seems like trends come and go faster than anyone can keep up with in the summer.
As a local or small business working on your social media, it can be overwhelming to navigate through. Let’s talk about when it’s right for you to hop on those fast pace trends and how to pick which ones are right for your brand.
Making the Most Out of Your Brand Voice
Have you ever been scrolling on Facebook, Instagram, or Twitter and seen a post by one of your favorite accounts and go "that sounds a lot like them" or "classic 'x' post"?
It's no surprise that we follow different brands because of their unique brand voice, their approach to introducing new products, or their sense of humor.
Social Media Spring Cleaning | Clear the Clutter to Refresh Your Brand
The weather is warming up (the best it knows how), birds are chirping, and Spring is looking like it is right around the corner. Spring cleaning is a big topic that can be applied to pretty much any area - social media included.
Next time you are thinking about dusting that spot in your business that goes untouched, think about sweeping through to clean up your social posts.
How to Keep Posting Through a Social Media Slump
They say that you see growth when you step outside of your comfort zone, but that is much easier said than done, and I think we can all agree.
If posting on your social media is sitting nice and cozy right outside of that comfort zone, your hesitation could be hiding growth in your engagement, followers, and reach.
Your Local Business is Our Business
Local business owners and small businesses owners are some of the strongest people and have had to face countless amounts of challenges. Because of this, our strategic approach is to find our clients right where THEY are. Not only physically, but where they are at in their marketing path as well.
How to Market Your Job Listing
Do you have openings that you just can’t seem to fill? We have had more and more clients ask us to create job listings this year than ever before. These descriptions need to be on the right platform for the audience, and stand out from the crowd.
Promote Community Over Products
Do you follow anyone on social media that is consistently posting about things you should buy? Yah, me neither. In fact, those people are usually thinned out by the algorithm if I haven't unfollowed them already.
First Party Data Should Come First
Apple is not letting us track customers, Google is removing third party cookies. We're hearing it all over, the digital marketing world is collapsing. FALSE. Lazy digital marketing is ending. Now is our time to build it right.
Too Many Marketing Channels These Days
Does it seem like there are just too many channels to keep up with these days? I get it, there seems to be a cool new platform popping up monthly. So what's right for your small business?
5 Benefits of Marketing Analytics
A businesses’ marketing analytics are very important, and can be used to gain insightful information about the company. By examining the analytics, you will be able to see what keywords are being searched by customers, and tailor your marketing strategies to fit your target audience.
7 Reasons Why You Should Create A Content Calendar
Posting on social media can be a struggle for many business owners. It takes time and knowledge to know what to post and when to post it. Often, people don’t think they have enough time to successfully promote their business on social media. With the use of a content calendar this can all be changed.
Creative DSM Spotlight: Genna Cristoforo
Hello, Genna here! I wanted to take the time to really introduce myself and dive deeper into who I am and what I am all about.
How to Easily Create a Killer Pitch
Creating an elevator pitch is essential to being able to communicate what your business does in a short period of time.
8 Details to Include in your New Clients Welcome Packet
Here are 8 must haves to include in every new client welcome packet in order to maintain good communication.
5 Creative Social Media Posts for any Small Business
Running a small business can be a very time consuming task. Here are 5 social creative social media posts so you can get ahead on your online presence.
7 Types of Emails You Can Send to Your Email List
Do you have an email list, but you're not sure what to send to it? Here are 7 different ideas to kick start email marketing for your business.
What is a Brand?
Discover how to create a brand that helps your business become known and respected.