Creative DSM Marketing Blog
Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!
How To Optimize Your Digital Marketing Strategy for Mobile Devices
The rise of mobile devices has changed the way we interact with the world around us. With an increasing number of consumers using their mobile devices to browse the internet and make purchases, it has become essential for businesses to optimize their digital marketing strategy for mobile devices. Keep reading to discover how to optimize your strategy for mobile devices.
Why Midwest Values Matter in Business: Insights from Creative DSM
As Creative DSM, a digital and social marketing agency located in Des Moines, we place a strong emphasis on the Midwest values that shape our work. Here are some reasons why working with a company that embodies these values can be beneficial for your business.
The Dos and Don’t of Search Engine Optimization in 2023
Search engine optimization (SEO) has been around for decades, and it's still one of the most effective ways to drive organic traffic to your website. However, SEO is an ever-changing field, and what worked in the past may not be effective today. To keep up with the field of SEO, keep reading to find out the dos and don'ts of SEO in 2023.
Importance of Video in Digital & Social Marketing
Gain a better understanding of the power of video within digital and social marketing, highlighting its benefits and sharing tips on how to leverage video content to achieve marketing success.
What is Market Research?
Market research is an essential aspect of digital and social marketing, and it involves the process of gathering information about a target market to understand its needs, preferences, behaviors, and trends. The goal of market research is to help businesses make informed decisions by providing valuable insights into their customer base, competitors, and industry trends.
How Can I Become a Social Media Marketing Pro?
The benefits of social media marketing are vast. It helps build brand awareness, increases visibility and reach, and provides an affordable alternative to traditional advertising. Follow along to learn more!
How to Market Your Niche: Tips from a Digital and Social Marketer
Whether you're a small business owner, an entrepreneur, or simply looking to promote your personal brand, here are some tips that can help you reach your target audience and stand out in a crowded marketplace.
Importance of SEO Focused Landing Pages
By implementing effective SEO strategies, you can increase your website's visibility, heighten organic traffic, and get another step closer to achieving your business goals. Start your landing page journey today!
Why You Should Be Sharing Video Content On Social Media
We’ve seen the use of video content on social media platforms has become increasingly popular. Video content can help businesses and individuals to engage with their audience and build a strong online presence. Keep reading to see why you should be sharing video content on social media.
How We Increased ROAS for Our Home Improvement Client
As a home improvement business, it's important to get the most return on investment from your advertising campaigns. Our client was struggling with their Google Ads campaigns - low click-through rates and high costs. However, at Creative DSM, we were able to increase their Google Ads click-through rates by 150% while lowering costs by 15%. Our strategy was focused on improving our client's organic quality score, which helped us achieve these results.
How Creative DSM Increased Local Visitors for HVAC Client While Dropping off Junk Traffic
As a local HVAC business, it's crucial to reach the right customers in your service area. Unfortunately, our client inherited a website with an impressive daily visitor count that was not converting because the traffic was outside their service area, something we wanted to tackle. At Creative DSM, we knew we had to implement a location-focused organic content strategy to bring in more local visitors and eliminate junk and outside traffic.
Understanding the Instagram Algorithm: A Guide
The Instagram algorithm is a complex system that determines what content appears on users' feeds. It works by using a combination of factors, such as the relevance, timeliness, and engagement of posts, to rank them in order of importance.
How To Increase Your ROI With Digital Analytics
Digital analytics can be a helpful tool for any marketer looking to optimize their campaigns and increase their return on investment (ROI). By tracking and analyzing data from your different digital channels, you can gain valuable insights into how users are interacting with your brand and make data-driven decisions to improve your marketing performance. Keep reading to learn some tips on how to increase your ROI with digital analytics.
Top Marketing Tools to Utilize in 2023
As we are now a few months into 2023, digital and social marketing tools are becoming more sophisticated and diverse than ever before. In this blog, I’ll be sharing some of the top marketing tools that businesses can leverage to stay ahead of the curve and reach their target audience effectively.
3 Effective Social Media Marketing Tips
Social media has become an essential tool for businesses of all sizes to connect with their target audience and promote their products or services. With over 4.2 billion active users, social media platforms such as Facebook, Instagram, Twitter, and LinkedIn offer a great opportunity for businesses to reach a vast audience and build their brand. However, it can be challenging to stand out from the crowd. Keep reading to learn some tips for effective social media marketing that can help you increase your brand awareness, engage with your audience, and drive more conversions.
5 Best Practices for Email Marketing
Email marketing is a powerful tool for businesses of all sizes to reach their target audience and promote their products or services. However, it won’t be effective to just send out emails and hope for the best. To be successful, you need to follow email marketing best practices that will help you engage your audience and achieve your marketing goals.
5 Copywriting Swaps to Use in Your Blog Writing
As a digital marketer, I understand the importance of effective copywriting when it comes to creating engaging blog content. Good copy can make or break a blog post, and it's essential to keep your audience engaged from start to finish.
With that in mind, here are some helpful copywriting swaps to make in your blog writing to take your content to the next level:
Why is it important to track my marketing analytics?
Marketing analytics is the practice of measuring, managing, and analyzing the performance of your marketing campaigns. By tracking your marketing analytics, you can gain valuable insights into how your campaigns are performing and make data-driven decisions to improve their effectiveness.
Why Should I Update My Business Website Frequently?
As a digital and social marketing expert, I can confidently say that your business website is your online storefront. It is the first thing your potential customers see when they search for your products or services online. It is therefore imperative that you maintain a current and updated website that reflects the values of your business.
How to Increase Search Engine Optimization (SEO)
Search engine optimization (SEO) is when you optimize your website to rank higher in search engine results pages (SERPs). The higher your website ranks in the search results, the more likely it is that potential customers will find and click on your website. Keep reading to discover some effective ways to increase your website's search engine optimization.