focus on what you do best, we’ll handle the rest.
Marketing as a Service for Safe Cities
SafeCities is a rebrand, launching from Informer Systems, looking to break into the digital advertising realm. The goal for the marketing plan is to develop a system of more incoming leads & more qualified leads for the sales team to close.
Foundation
Marketing As a Service Base
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Keyword Research (on going list and analytics included)
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Optimized blog post
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PPC Campaigns Audit (google ads, facebook ads, re-marketing, etc.)
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Backlink outreach
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Monthly web analytics (Google Analytics, SEM Rush, Google Search Console)
SEO Add-On
Get Noticed on Search Engines
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Backlink Outreach
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SEM Rush Health Reports and Error Fixes
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Ongoing H1/H2/H3 & Meta Data Updates
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Schema Markups
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Landing Page Optimizations
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Manage Directory listings (Google My Business, Yelp, Chamber of Commerce, Bing, industry specific, etc)
PPC Add-On
Optimized Paid Ads to Drive Traffic
Up to 3 ads created a month, maintaining 4 total each month
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Keyword Organization
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Ad Grouping
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Theme Ad Testing
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Broad/Phrase/Exact Match Bid Adjustments
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Ad Creative Design work
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Ad Schedule Optimization & Bid Adjustments
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Ad Landing Page Optimization
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Ad Spend Included - Facebook, LinkedIn, Google