focus on what you do best, we’ll handle the rest.
Marketing as a Service
Elliott Equipment Co is a regional dealer of large equipment, looking to enhance digital advertising to bring in high intent leads. For the used sector, EEC has the potential to market nationwide, which is a new marketing initiative. The goal for the marketing plan is to develop a system of more incoming leads & more qualified leads for the sales team to naturally close.
Foundation
Marketing As a Service Base
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Keyword Research (on going list and analytics included)
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Optimized blog post monthly to enhance search optimization
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PPC Campaigns Audit (google ads, facebook ads, re-marketing, etc.)
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Backlink monitoring for bad links
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Monthly web analytics (Google Analytics, SEM Rush, Google Search Console)
SEO Add-On
Get Noticed on Search Engines
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Backlink Outreach
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SEM Rush Health Reports and Error Fixes
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Ongoing H1/H2/H3 & Meta Data Updates
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Landing Page Optimizations
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Manage Directory listings (Google My Business, Yelp, Chamber of Commerce, Bing, industry specific, etc)
Content Add-On
Content to Attract Ideal Clients
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1 Content Rich blog posts
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Keyword optimization
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Meta Data
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H1/H2/H3 optimization
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Insite & outbound link strategy
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Rich images with alt data
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Schema Markups
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Landing Page Per Client Segment/Product
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1 Monthly Newsletter Email Marketing (generation, copywriting, testing, optimization)