Step 1: Target Your Digital Marketing

Before you start drafting anything, your positioning needs to be identified. we work with our clients to dig into target market profiling using the below tactics.

Who Is Your Ideal Customer

Reaching the widest audience is not the best method in digital marketing. Quality scores and relevance play a big part in cost and effectiveness of efforts. We work with our clients to fill out this customer avatar sheet to identify their core aspirations, source of news, detailed demographics, challenges and roles in the buying journey.

What is Your Buyers Journey

As a marketer, you are already familiar with the traditional buyers funnel that leads the purchaser through awareness, interest, desire, and action. But we take this a step further to identify how much time your ideal client spends in each phase, while assigning keywords that can signal which phase is currently in use. This allows a marketer to assign higher values to more intentional clients during pay-per-click campaigns and email marketing efforts.

Define Features Vs Benefits

In this Before/After exercise you will explore the pains which your business solves for consumers. The before represents the negative attributes that your prospect is experiencing before using your product or service. The after should exemplify the positive attributes that your prospect is experiences after using your product or service.

Unique Selling Proposition

Every great business doesn’t just do it better than the competition, it differentiates from the competition. This USP Worksheet works through how to position your product or service as the solution for your client’s issue, while providing real life examples to follow along.

Related: Download our free digital marketing glossary - wade through the jargon >>