Creative DSM Marketing Blog
Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!
Black Owned Restaurants in Des Moines
We want to share our support for the #BlackLivesMatter movement and have created a list of black-owned restaurants in the Des Moines area. Let’s build up our community and support these businesses!
How to Help Essential Workers in Des Moines
As we are all at home searching for activities to keep ourselves busy during this time, we often forget about all the essential workers spending their days and nights working around the clock in order to make sure we are well taken care of.
5 Things to Boost SEO | That You’ve Been Putting Off
Let’s be honest, SEO is something that confuses a lot of small businesses, and often becomes a backburner item. So, we’re going to discuss 5 things to do today- that you have just been too busy for while working IN your business.
We Love Des Moines and You.
Are you a cheerleader of Des Moines? At Creative DSM, we are too. In effort to ban together to support local Des Moines businesses, and the economic impact of the impending social distancing, we have created a deal to help get support from our local community.
DIY Small Business Email Marketing
Email marketing sometimes gets a bad reputation because of misuse. If you’re building a customer list just to spam them with promotions, you might as well spend those efforts somewhere else. With over 293.6 billion emails sent everyday, how can your small business compete? The answer is personalization and optimization.
How To Incorporate Video In Your Marketing & Sales Strategy
Potential customers are becoming overwhelmingly bombarded with messaging on the daily. This means your marketing strategy needs to keep up and stand out from the messaging that reaches them through emails, social media, online web surfing, commercials, billboards, and printed materials.
The key to success? Make your message fun and effort free through video marketing.
What Are Backlinks & Why Should Business Care?
Search Engine Optimization strategies change with a never ending lightening pace, which requires small businesses to shift focus with every algorithm change. However, backlinks seem to be one piece of the SEO juice that hasn’t changed importance since the very first Google update. So let’s talk about what backlinks are, and why they are important to large and small businesses alike.
#LocalBusinessLove: Inner Circle Co.
We caught up with the ladies from Inner Circle Co. to learn more about their mission to be selfish with your energy, and to build a supportive community in the heart of Des Moines.
The Truth About Social Media Marketing for Small Businesses
If you’re a business owner, you should know by know that social media is an important social proof element within your organization’s marketing strategy. But how important is it? How much time should you be investing in these platforms? And how to do you measure ROI & ROAS? Let’s dig into some basics:
Google Analytics Reports You Should Be Using
Managing a small business website takes more than just creating content and letting it sit. Google Analytics is a free tool that most business owners have some type of peripheral view to, and if you don’t get started today. It’s free.
How to Recruit Talent to Your Small Business
It’s time to expand, but how do you get the right applicants? We’ll review 4 tricks to attracting your new employees.
#LocalBusinessLove: Fontenelle Supply Co
The trio at Fontenelle were drawn to the idea that a quality product performs better with age. They invested time into studying traditional leather working techniques from old boy scout manuals and youtube videos, and the business followed suit.
How to Create and SEO Blog Post
A blog is a great way to shared owned content that positions your business as an expert in the industry and gives value to your consumer. Whether the blog focuses on ways to efficiently use your product, a spotlight on a business partner, or a behind the scenes look at your business, your content is aimed to catch the eye of your ideal customer.
5 Simple Social Media Rules
The ultimate question: “How can I get more sales from social media?”. And the short answer is, social media isn’t always the right platform for sales conversions.
How to Find the Right Marketing Agency
The era of MadMen is gone. These days, a balanced marketing agency should have a social strategy, an emphasis in search engine optimization, and a background in web analytics.
Local SEO: Asking for Google Reviews
First of all, whenever you are asking something from a client, MAKE IT EASY. Always include a link, and be polite. You never want to force a review, or do exchanges for it as it's against Google policy. But a polite ask is better than not receiving anything. :)
What is SEO?
SEO is search engine optimization, which is a fancy way of describing your link ranking on Google, Bing and Yahoo. If your business has a website, and you don’t have a search engine optimization strategy in place, let’s review SEO 101.
Local SEO: How To List Your Business on Apple Maps
You’ve heard about local search, but what steps can you take to improve your local SEO? Check this “How To” guide for Apple maps.
