As we are now a few months into 2023, digital and social marketing tools are becoming more sophisticated and diverse than ever before. In this blog, I’ll be sharing some of the top marketing tools that businesses can leverage to stay ahead of the curve and reach their target audience effectively.

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MailChimp: MailChimp is a great way to utilize and funnel marketing emails and advertising for your business. According to the web, it is one of the most effective marketing tools you can use to improve your business and running campaigns. Some features you can find on mailChimp are: 

• Creating personalized emails and get up to 6 times more orders using marketing animations

• Provides tools for insights and analytics

• Easy-to-use tools for all your marketing needs.

Google Analytics: Google Analytics is one of the most powerful digital marketing tools that can help with several aspects of your marketing. Whether you are needing to track your e-commerce business or set goals for your business, Google Analytics can do it all. With an easy set up and directions, all you have to do is install Google Analytics on your site and you’re all set!

Some features included with Google Analytics would be: 

• Letting you create your own metrics, dimensions and dashboards for easy access to data, 

• Provides information about the traction to your website, as well as the 

• Ability to share insights and information with others.

Google Ads: No matter what size of business you are, Google Ads will be worth it for your business. Some key features that are implemented within Google Ads would be: 

• Driving website visits 

• Increasing calls from customers through call-to-actions and increasing visits to your shops

• keep track of your return on investment

By taking time to learn more about Google Ads, your business and website could start to boom.

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