As we ring in the new year, let’s talk a little bit about advertising and where its hotspots will be this 2023! Social media advertising continues to grow in size and become increasingly popular, so knowing where your business should be putting content out on will be highly valuable!

1. Facebook

If you are a business that wants your company and products seen, Facebook Ads is the route to go down. Most people believe that Facebook Ads is one of the best places to get your products sold and noticed by more than just your current target audience.

With Facebook’s easy to set up platform, it makes producing ads very simple. You have the ability to target ads to specific audiences, limit your ad budget to your desired need and even geotarget specific locations based on where you and your business are located.

2. Google

Many people may believe Google Ads and Facebook Ads are similar platforms when in reality, Google Ads run strictly based on keywords and search terms. Google Ads helps target specific people based on information they are searching for, rather than interrupting their scrolling and browsing experience.

Google Ads also allows you to target a few different audiences, as well as the ability to remarket to individuals that may have visited your website.

When it comes to keywords and search terms, that’s when SEO comes into play. Combining SEO tactics with Google Ads will allow you to take over certain searches on Google.

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3. Instagram

Instagram ads have been around for some time now, but continue to stay ranked as one of the top platforms for this new year. 

Instagram ads allow your business to target a specific audience by showing them relevant ads that may pertain to something of their interest. 

You also have the ability to remarket existing advertisements or photos to repurpose them in a more functional way.

It’ll probably be a while until Instagram ads aren’t effective!

4. YouTube

Video content is becoming increasingly more popular as the years go on and so has video ads. YouTube is a phenomenal platform to do either a short bumper d or a longer 30 second ad of your business or products.

Video ads allow for a much larger brand awareness and can also be a great way to generate new customers and get people to buy products directly from the advertisement itself.

Creating content for video ads may be slightly more work, but you will most likely generate a better outcome!

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5. Amazon

Amazon ads, although sometimes difficult to maneuver, are a rising platform to dig into when thinking about where to place ads. Amazon is a leading social platform that generates thousands and thousands of people each day–a great way to get brand awareness.

On Amazon ads, you have the ability to choose from headline search ads, sponsored product ads and product display ads. Sponsored product ads are most common as they appear when you search for an item.

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