Creative DSM Marketing Blog

Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!

Harnessing the Power of Influencer Marketing: Strategies for Authentic Engagement
Abbey Van Wyngarden Abbey Van Wyngarden

Harnessing the Power of Influencer Marketing: Strategies for Authentic Engagement

In today's digital age, influencer marketing has become a powerful tool for brands to connect with their target audience. However, its success hinges on a strategic approach that emphasizes authenticity. This blog delves into identifying the right influencers, building genuine partnerships, and measuring the effectiveness of influencer marketing campaigns.

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Data Privacy and Ethics in Digital Marketing: What Marketers Need to Know
Abbey Van Wyngarden Abbey Van Wyngarden

Data Privacy and Ethics in Digital Marketing: What Marketers Need to Know

As digital marketing continues to evolve, the importance of data privacy and ethics has become paramount. Consumers are more aware and concerned about how their data is collected, used, and protected. For marketers, balancing effective strategies with ethical considerations is crucial. This blog explores the key aspects of data privacy and ethics in digital marketing and offers insights into what marketers need to know.

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Navigating the World of Social Media Advertising: Dos and Don'ts
Abbey Van Wyngarden Abbey Van Wyngarden

Navigating the World of Social Media Advertising: Dos and Don'ts

Social media has become an indispensable part of the modern marketing landscape, offering unparalleled opportunities for brands to connect with their target audiences. However, navigating the world of social media advertising requires a strategic approach to ensure success. In this blog post, we'll explore some essential dos and don'ts to help marketers make the most of their social media advertising efforts.

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The Future of Digital Advertising: Predictions and Insights
Abbey Van Wyngarden Abbey Van Wyngarden

The Future of Digital Advertising: Predictions and Insights

In an era where technology evolves rapidly and consumer behavior continues to shift, the landscape of digital advertising is in a constant state of flux. To stay ahead of the curve and remain competitive, marketers must anticipate future trends and adapt their strategies accordingly. In this blog post, we'll delve into some key predictions and insights for the future of digital advertising.

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Harnessing the Power of Video in Digital Marketing
Abbey Van Wyngarden Abbey Van Wyngarden

Harnessing the Power of Video in Digital Marketing

With attention spans shrinking and competition fiercer than ever, businesses must adapt their strategies to captivate audiences effectively. One of the most powerful tools at their disposal is video content. From websites to social media platforms, integrating video into marketing endeavors yields a plethora of benefits.

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The Power of SEO: A Comprehensive Guide to Implementation and Best Practices
Abbey Van Wyngarden Abbey Van Wyngarden

The Power of SEO: A Comprehensive Guide to Implementation and Best Practices

SEO is an ongoing process that requires dedication and adaptation to stay ahead of the competition. By understanding the basics, implementing SEO within your company, and adhering to best practices, you can enhance your online presence, attract more organic traffic, and ultimately drive the success of your business in the digital realm.

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5 Tips for Measuring Social Media ROI: Metrics that Truly Matter
Abbey Van Wyngarden Abbey Van Wyngarden

5 Tips for Measuring Social Media ROI: Metrics that Truly Matter

In today's digital landscape, where social media reigns supreme, measuring the return on investment (ROI) of your social media campaigns is paramount. However, amidst the sea of metrics available, it's crucial to focus on those that truly reflect the success of your efforts.

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The Art of Content Curation: Engaging Your Audience on Social Media
Abbey Van Wyngarden Abbey Van Wyngarden

The Art of Content Curation: Engaging Your Audience on Social Media

When you find yourself struggling to generate fresh ideas, content curation can come to the rescue. Curating content allows you to leverage existing resources to create meaningful posts that resonate with your audience. In this blog, we'll explore the top three ways to curate content that relates to your audience, helping you maintain an active and engaging social media presence.

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The Evolution of Social Media: A Decade of Transformative Changes
Abbey Van Wyngarden Abbey Van Wyngarden

The Evolution of Social Media: A Decade of Transformative Changes

Over the past decade, social media platforms have undergone remarkable transformations, revolutionizing the way individuals, businesses, and communities interact online. From the rise of visual content to the prevalence of user-generated narratives, this article delves into the key changes that have defined social media in recent years.

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