Creative DSM Marketing Blog
Whether you’re here for DIY marketing tips, or to learn more about what we do as an outsourced marketing agency, you’re in the right place!
Do Not's in Digital Marketing and Advertising
In the fast-evolving world of digital marketing and advertising, certain missteps can significantly hinder a brand's success. While there are numerous strategies to follow, it is equally crucial to recognize what to avoid. Here are three critical "do not's" that businesses should heed to maximize their digital marketing efforts.
Harnessing the Power of Video in Digital Marketing
With attention spans shrinking and competition fiercer than ever, businesses must adapt their strategies to captivate audiences effectively. One of the most powerful tools at their disposal is video content. From websites to social media platforms, integrating video into marketing endeavors yields a plethora of benefits.
Paid Advertising: Key Elements for Success
In today's digital landscape, paid advertising has become a cornerstone for businesses aiming to maximize their online presence and reach their target audience effectively. To thrive in this competitive arena, it's crucial to understand the core elements that contribute to the success of paid advertisements. Let's delve into the essentials.
The Significance of Consistent Social Media Posting
Establishing a regular cadence of posting content on social media channels is imperative for maintaining audience engagement, fostering brand awareness, and driving traffic to websites.
Maximizing Your Online Presence: Key Elements to Look for on a Marketing Agency's Website
A well-designed and informative website is often indicative of a marketing agency's capabilities. As you explore potential partners, consider focusing on the following four key elements when perusing their websites.
Unveiling the Power of SEO: Latest Techniques and Strategies
Search Engine Optimization (SEO) remains a cornerstone of this endeavor, with continuous updates shaping the strategies that yield optimal results. Let's delve into the latest SEO techniques, algorithm updates, and best practices to empower businesses in climbing the search engine rankings ladder.
Navigating the Digital Landscape: Web Design and Digital Marketing in Iowa
Iowa might be known for its picturesque landscapes, friendly communities, and rich agriculture, but don't let that fool you - it's also a hub for some remarkable digital innovation. The Hawkeye State is home to a thriving tech scene, where talented web designers, digital marketers, and creative minds come together to shape the digital landscape.
5 Tips for Measuring Social Media ROI: Metrics that Truly Matter
In today's digital landscape, where social media reigns supreme, measuring the return on investment (ROI) of your social media campaigns is paramount. However, amidst the sea of metrics available, it's crucial to focus on those that truly reflect the success of your efforts.
How We Increased ROAS for Our Home Improvement Client
As a home improvement business, it's important to get the most return on investment from your advertising campaigns. Our client was struggling with their Google Ads campaigns - low click-through rates and high costs. However, at Creative DSM, we were able to increase their Google Ads click-through rates by 150% while lowering costs by 15%. Our strategy was focused on improving our client's organic quality score, which helped us achieve these results.