6 Mistakes in Inbound Marketing
If you’ve never heard of inbound marketing, then keep reading! Inbound marketing is a method that attracts new, current, or potential customers through creative content and experiences centered towards them. This type of marketing forms connections customers are searching for and helps solve their problems over time. The three main goals within inbound marketing is to attract, engage and delight customers, but sometimes, inbound marketing may not go as you planned. Keep reading to learn more about mistakes people make within inbound marketing!
1. Missing Marketing Strategy
For any kind of inbound marketing to work, you must have a marketing strategy. A marketing strategy is your business’s overall goals and objectives and is much more in-depth than just curating content and posting it for people to see.
2. Poor Blogging
Creating a blog for your website and business is one of the most important things to do. Not only will this grow your SEO and keyword focus, but they are also important for inbound marketing.
Blogs that are effective contain relevant information relating to your business and what is going on around it, if they are educational to anyone who reads them and blogs also build up trust and credibility for your business and website.
Writing and posting blogs should be done frequently, whether it’s once a week or a few times a week.
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3. All Focus on Keyword Research
Although keyword research and implementing keywords into your online presence are highly important, it can also be disastrous if that is the only focus. There are many great online tools to use when it comes to keyword research that can be great for boosting your business, but sometimes that can take over what a customer is actually searching for.
To have sufficient and effective keywords, you have to understand what your customers want to see and what they are searching–not just what you think they are going to search for!
4. Boring Content
Curating boring content may make or break your business.
When it comes to producing content for social media or blogs for your website, what kind of information should it consist of?
Helpful content for readers
Relatable information
Educational content
Product-related content
5. Not Focusing on the Customer
Your customer is, and should always be, your main priority as a business–they are the ones who will be bringing in the money and services for you!
Within inbound marketing, all content should be directed towards the current, potential, or new customers. Learning about who a potential buyer is and what they may be looking for in the future is highly important as maintaining relationships for the long run is the overall goal.
6. Ignoring Video Usage
Using video in content is becoming increasingly popular over the years and should be optimized within posts on social media or within your website. According to research, video brought in over 82% of online traffic in the past year.
When looking at some of the biggest companies around the U.S. and world, they are all optimizing video content on their social platforms, and it seems to be working for them!