A call to action is an important part of marketing that helps to turn potential customers into paying customers. It helps get website viewers to do a desired action. This short piece of content on your website can be very impactful in your business. Keep reading to learn more about 5 effective calls to action in your marketing.  

Start Your CTA with a Strong Verb

Your CTA needs to be clear and to the point. To make your call to action concise, use a strong command verb so your viewers know exactly what you want them to do. 

Don’t waste any time- start your call to action with the desired action that you want your customers to take. 

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Choose Words That Evoke Emotion

To receive a strong response from your audience, your call to action needs to be enthusiastic. Your goal should be to make them excited after seeing your CTA. 

Adding an exclamation point at the end of your call to action can be an effective tool to provoke enthusiasm. 

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Tell Your Audience Why They Should Take the Desired Action

Your audience wants to know what’s in it for them? 

This will tie in very nicely with your unique selling proposition. A USP is one of the most important parts of acquiring new leads and driving sales. If you let your audience know why they should take the action, they will be more likely to do it. 

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Customize Your CTA Based On The Device

You might not have initially thought about this one, but computer and mobile users have different behavior. 

Your audience will use different devices for different purposes, so it’s an important factor to consider when making your CTA. For mobile users, you may want to shorten your CTA for those on the go. 

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Get Creative With Your CTA

Your call to action needs to be fresh to engage your audience. 

This is why it’s important to keep your CTA new and updated, so your customers always know what’s going on. If you have a creative call to action, your audience will be intrigued to take the action. 

Want to learn more?  Reach out.