Google Ads has been around since the year 2000 and only continues to grow in capabilities and size. Google Ads has the ability to specifically target your ideal audience, control the allotted costs you want to put into an ad or campaign and can even measure the success you may see with the ads. Continue reading to learn four simple steps to starting your own Google Ads campaign!

Benefits of Google Ads Campaigns

As mentioned early, Google Ads lets you and your business show your ads to the right people, in the right area and at the ideal time. Some of the key benefits of using Google Ads are:

• Ability to target ads: Using keywords, ad location, age, language, days, times and devices

• Control costs: There is no minimum, but you can choose how much you want to spend

• Measure your potential and executed success: The ability to know when someone clicked on your ad or something related to your business

• Manage your campaigns: Easy-to-use tools offers simple control over your campaigns

Now that the benefits are clear of Google Ads, let’s go through four simple steps to setting up your campaign!

Step 1: Choose an advertising objective and goal

The very first step in starting a campaign is selecting your advertising objective–are you looking to inform, persuade, or remind people of something?

After choosing your objective of the campaign, it’s now time to choose a goal. You can choose to have one overarching goal for the campaign or you can add several goals.

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Step 2: Select a type of campaign

The type of campaign you choose will determine where individuals see your campaign or ads online. Based on the goal(s) you chose in the last step, campaign types will be suggested to you. 

Once you have selected your campaign type, you will be directed to a new page that provides the following:

• Search: Text ads on search results

• Display: image ads on websites

• Video: Video ads on YouTube

• Shopping; Product listings on Google

• Discovery: Advertise within online feeds

• App: Promote your app on many channels

• Local: Promote your location on many channels

• Smart: Simplify your campaigns

• Performance Max: Find high value customers across all channels 

Step 3: Set a budget

There is no maximum budget for spending with Google Ads–that’s all up to you. 

Once you have set up a couple steps to your campaign, it’s now time to choose how much you are willing to spend each day on your ad or campaign. These numbers range, but we suggest knowing this amount before setting up your campaign. Knowing your budget beforehand will keep you and your team on track with the numbers for each day.

Step 4: Select your target audience

Now that you have the outline of your campaign set up and the estimated cost you are willing to spend, it’s time to set up your target audience. Although this is not required, without setting a specific target, your ads will be spread out to everyone and the success rate may not be as expected.

Defining a target based on keywords, audiences, locations, topics, devices and languages can allow you to get very specific with who you want to see your ads or campaign. Specific targeting, such as age, can only be used depending on campaign type, but with every other item, you should be hitting the right people for your business!

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