Champions Recovery Room & Physical Therapy provides opportunities to keep bodies feeling their best and allows people to work toward their own individual wellness goals. Based out of Urbandale, they are looking to enhance digital advertising to bring in high intent leads, and free up time spent on marketing. The goal for the marketing plan is to develop a system of more incoming leads & more qualified leads for the staff to naturally close.

 

Foundation

Marketing As a Service Base

• Keyword Research (on going list and analytics included)

• Staying Current with New Opportunities and Connections for Physical Therapy

• Backlink monitoring for bad links

• Monthly web analytics (Google Analytics, SEM Rush, Google Search Console)

• Optimizing CRM/ROI tracking capabilities

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Discovery Call

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Content

Marketing Plan to Attract Ideal Clients

• 1 Content Rich Blog Post a Month (based on monthly theme from CDSM & expert tips from Champions)

  • Keyword optimization

  • Meta Data

  • H1/H2/H3 optimization

  • Insite & outbound link strategy

  • Rich images with alt data

  • Schema Markups

• Landing Page Per Client Segment/Product

• YouTube Plan for Angie to Follow

  • 4 Video Ideas a Month

  • Creative DSM to Post on YouTube, Promote on Social & Add to Website

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Social Add-On

Ramp Up Your Social Media

• Optimize Profiles (about, links, cover and profile photos, messaging bots)

• Analyze Social Media Platforms and Strategy

• Connecting Business Goals with Messaging

• Watching DM’s and Re-sharing Big Member News to Stories/Feed

• Listing Events (up to 4 a month)

• Posting Formula (2x week per platform- FB, Instagram, LinkedIn, Twitter, Google My Business):

  • Post 1/Weekly: Monthly Theme Highlight

  • Post 1/Weekly: Engagement

    • Champion USP

    • Staff Spotlights

    • Testimonials

    • Funny Memes

    • Tagging Shoulder Industries

• Ad Hoc Posting:

  • Up to 8 a Month

• 3 Stories a Week Done for You

Extras